Who we are

Experience, both yours and ours.

Springboard is a full service advertising, design, media buying and brand agency based in Liverpool. Collectively, our directors have over 75 years experience in the advertising and media sector, we have long standing relationships with clients and media owners, forming the foundations for successful campaigns.

We have been creating, building and growing brands since 2004. Everything from advertising campaigns, branding and websites to marketing strategy, media planning and buying.

As a Springboard customer, you will only ever deal with one of our directors.

Meet the mad men and women.


Hilary Pickering, Media Director

Hilary has sold media to clients locally and nationally for over 25 years.  Her knowledge of the marketplace and options within is unrivalled.

Her mission is to use her extensive expertise to plan and buy the most balanced campaign based on your objectives, whilst driving value with the media owners. Whether you are looking for Radio, TV, Digital, OOH or a mix of all, be assured your campaign planning and buying is in very good hands.



Gayle Grisdale, Account Director

Gayle has worked with clients across the Northwest for 27 years, with the objectives for each bespoke campaign always at the core of her recommended strategies. Having worked for media giant Reach Solutions since 1997, Gayle is vastly experienced across press, digital, social media and creative rich media solutions, and can use her experience to create bespoke strategies to maximise response and value.

Whatever the objective, you can trust Gayle to understand the importance of finding the right target audience, at the right time, in the right places.


Lisa Pearson, Growth & Development Partner

Lisa is a senior marketing professional with extensive, multi-sector experience in driving business growth through the development and delivery of considered marketing and communications strategies.

Lisa recently completed an MSc in Management Practice at The University of Manchester: Alliance Business School. With a strong professional & personal network across the UK, she is a proud advocate for equality and inclusivity initiatives, whilst also always championing health and wellbeing projects & causes.

David Al-Hadithi, Creative Director

A renowned and respected figure within the advertising and creative industry, David has a track record of effectively growing market presence. Qualified advisor, talented and award-winning creative director, he has worked with brands such as egg.com, RSA, Merrill Lynch and Sport England.

Highly accomplished in business, he is also a Director at Socialike and Follow Media and shareholder at The Foundry Agency.

Zack Al-Hadithi, Junior Digital Designer

Zack is the youngest member of our team, but his skills and knowledge of social media and digital campaigns are, as you would expect, cutting-edge. He is a qualified Google and Meta ads specialist and works with the team to ensure best value online for all our customers as well as bringing a valuable Gen Z point of view to the agency as a whole. He’s also is a digital designer, creating platform-appropriate creative that makes ad spend work as hard as possible.