Having been one of the most respected and sought after schools in St Helens, De La Salle were rated as ‘Requires Improvement’ by Ofsted. A change of management was put in place and the school began to improve. This campaign communicates that change with humility, honesty and character. Three executions of the ‘Greater Expectations’ creative were used, firstly an outdoor campaign using the line ‘Re-writing the book’.
Outdoor 48 Sheets
Outdoor 6 Sheets
Supported by a targeted Facebook campaign.
Then the press campaign which focussed on ‘Greater Expectations’.
Alongside these messages we also used long-copy creative to show authenticity, to reflect and to explain the changes that were happening in the school in greater detail, for this we led with ‘Greater Expectations, Take it as read’.
Designed to look and feel like a Penguin Paperback – legit.
Printed by Clays 198mm x 129mm Text printed on FSC Holmen Book Cream 70gsm black only, covers FSC Omega 200gsm CMYK, perfect bound.