Based on feedback from several focus groups, five reasons were found to be the main drivers to either getting or not getting the COVID vaccine. Ease of booking and accessibility, risks/side-effects (both real and perceived) vs benefits, getting life back to normal, myth-busting and for the good of everyone. Springboard developed multiple creative executions to address these, all based around the previous ‘Roll your sleeves up’ campaign.
We also planned and booked a multi-channel, integrated campaign to reach 18 – 30 year olds in Cheshire that included; DAX audio streaming, roadside 48 sheets & D6 sheets, phone kiosks, bus interiors and rears, gym and retail D6 sheets, social media and printed posters.
Roadside 48 Sheets
Bus Interior Panels
Bus Super Rears
Roadside, gym, retail D6 Sheets. Rail 6 & 4 Sheets
Social Media Campaign