Portfolio/De La Salle: Rewriting the Book Campaign

Perception Change and Student Recruitment Campaign

Having been one of the most respected and sought after schools in St Helens, De La Salle were rated as ‘Requires Improvement’ by Ofsted. A change of management was put in place and the school began to improve. This campaign communicates that change with humility, honesty and character. In total, six executions of the ‘rewriting the book’ creative were used, five telling our story, and one call to action. Completed with a prospectus in the style of a Penguin Classic book.

Shortlisted in four categories of The Drum Roses Awards.

Winner: Press Campaign.

48 Sheets

Rail 4 Sheets

6 Sheets

Digital 6 Sheets

Supported by a targeted Facebook & Instagram campaign.


Local Press Campaign

Alongside these messages we also used long-copy creative to show authenticity, to reflect and to explain the changes that were happening in the school in greater detail, for this we led with ‘Greater Expectations, Take it as read’.


Designed to look and feel like a Penguin Paperback.

Printed by Clays 198mm x 129mm Text printed on FSC Holmen Book Cream 70gsm black only, covers FSC Omega 200gsm CMYK, perfect bound.

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