A campaign to encourage youth (18 –30) uptake of COVID-19 vaccinations in Cheshire. All creative, media planning and buying by Springboard.
Rolling your sleeves up is synonymous with getting the job done, completing the task. This is also what you have to do to get your vaccinations. Images reflecting our target audience are used, each showing an individual holding up two fingers – the oft-seen pose of young people when being photographed. This, of course, also relates to the number of vaccinations.
Digital 48 Sheets
Roadside Digital 6 Sheets